Sunday, July 11, 2010

MarkOUT - Detailed Services (Marketing Outsourcing in India)

A new organization has to go through different stages from Conceptualization of the product to the launch of the product. It doesn’t end there. The company will always like to expand their business by entering in new products, increasing the distribution footprint, increasing the sellout by effective marketing techniques/ activities. Some of you may be in the stage of launching new products. Some of you may have existing products, but have still not marketed. Some of you may have ideas, but need inputs on execution.

We have got experienced people with us, who have seen all these stages, done it and are ready to work with you to offer our set of services.

Stages in developing business

1. Differentiated Product Concept

2. Product Development

a. Creating Product Differentiation
b. Product Specifications: Product ingredients, Nutritional facts
c. Patent: Scope for patenting a product concept

3. Manufacturing: Manufacturing process/ competence with respect to the product

4. Packaging Development

a. Packaging specifications as per packaging and Commodities Act
b. Packaging structures for your product
c. Packaging graphics/ aesthetics for your brand

5. Branding Strategy

a. Brand Name Identification
b. Brand Concepts to create differentiation in the mind of the consumers

6. Business Planning (Will get revised at different stages)

a. Detail Business Plan after considering all costs (fixed and variable) and other investments
b. Finalize the markets to launch as per profitability (basis on potential business)

7. Channel/ Distribution Development

a. Distributor Identification: We will identify the right distributors for your target markets. We have a team of people in different markets.
b. Wholesaler/ Retailer Identification

8. Marketing Strategy

a. Consumer Activities/ Promotions
b. In-store merchandising for your brand

9. “Sharper the Saw”: Ongoing Marketing Interventions required after your brand is in the market. It may be expanding your distribution, availability drives, consumer excitement, increasing your product portfolio, to grow your business


We at MarkOUT, strive to identify the relevant marketing interventions at different stages (as mentioned above) for your growth. You can share with us your product/ service details along with the MARKETING NEEDS to markoutindia@gmail.com. We will get back to you.

Monday, July 5, 2010

OUR SERVICES: More than BRICKs to make a HOTEL

Building a Hotel not just need bricks; or mere standing walls with roof. It is journey of meticulous planning by involving different experts like the architect, builder, interior designer etc for different stages of the project. We draw this analogy to offer you the relevant services at different stages.

Stage 1 (Product Development with differentiation): Detailed discussions with the architect on site planning, structural drawings, finally leading to a prototype. The critical attribute in the whole process is product differentiation, which will attract customers. The differentiation may be in form of huge balcony facing the swimming pool.

Stage 2 (Manufacturing): After the specifications are freezed, the construction will start by the builder. The construction has to match with prototype.

Stage 3 (Brand Development – Name, Aesthetics, Packaging): After the product is ready, it is high time to differentiate the Hotel in the mind of the consumers. But before we do, it should be very clear who the target consumer is. Is it for business travellers, Foods lovers looking for a comfortable stay. After target is clear, the next step is the right positioning. The positioning can be a destination for people, who are Punjabi by Heart. So all the interiors, utensils, room d├ęcor will be customized accordingly.

Stage 4 (Marketing): Now the product is differentiated, the brand is differentiated. It’s the right time to market it to people and get good money for the services. It will entail set of marketing activities – direct marketing, hoardings etc. Choosing the cost effective marketing techniques is the key to success.

Stage 5 (Continuous Marketing): Now you have started getting consumers to your Hotel. The most critical step is to customize the services as per changing consumer need and to create excitement for the consumer to give repeat business.

We at MarkOUT, will strive to identify the relevant marketing interventions at different stages for your growth. You can share with us your product/ service details, with respect to the different stages mentioned above.

ABOUT MarkOUT - "Marketing Outsourcing in India"

So far we have heard of IT services getting outsourced; Manufacturing getting outsourced; Human resources getting outsourced. But have we even heard of marketing getting outsourced. This is a new platform where Small and Medium Enterprises can come and post there marketing challenges/ objectives for growth. The need for the platform has arrived from the simple fact being, many SMEs have got the right set of products and services, but doesn’t have full fledged & skilled marketing department. We at “MarkOUT: Marketing Outsourcing in India”, brings with us wisdom of experience to understand your business needs and provide you with the right marketing interventions at different stages.

You can share with us the following details to markoutindia@gmail.com:
1. Company Details
a. Existing products/ services – with images
b. Targets consumers/ markets
2. Marketing objectives/ challenges

You can also comment on this post with the details. For any clarification, you can call us on 9831055237.